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Cold Calling Tip - Just Keep Dialing

Even though it’s been a few years since I’ve seen the movie “Finding Nemo” there is a line from Dory (Nemo’s memory impaired side kick) I will always remember. In one of her moments of fear and confusion, she encouraged herself by saying aloud “just keep swimming, just keep swimming.” I use this line myself from time to time, but with a slight modification; “just keep dialing, just keep dialing.”

As 2009 begins to wind down, you may be tempted to let your cold calling efforts wind down.  Let me encourage you to “just keep dialing.”  Many of the customers we conduct outbound calling campaigns for generate some of their best sales during the last quarter of the year. That’s because some of their prospects have a “use it or lose it” policy stating that if they don’t spend the money in their budgets in the calendar year it was allotted, they will lose it and the following years’ budget will be reduced. Other prospects need products or services in order to meet milestones or goals that were set for them at the beginning of the year. Companies need innovative products and services all year long.

If you want to make the most of what’s left of this year, and set yourself up for much-improved sales next year, then “just keep dialing”.  It’s always the right time to cold call.

Call us toll-free at 888.424.9224 or email us at for more information about our Cold Calling with Class™ techniques and seminars.

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