B2B Marketing Case Studies
High Tech
Medical
Dental
Retail
Niche Market
Legal
EDU Business Solutions Chooses B2B to Help Reach Aggressive Sales Goals
EDU Business Solutions (EDU) is the developer and marketer of Print Shop Pro,
a software solution designed for cost-neutral operations for in-plant print shops. Print
Shop Pro tracks every aspect of shop management, including such critical elements
as quoting, inventory management, pre/post-press, operational costs and billing.
Print Shop Pro is an ideal solution for a variety of in-plant print shops including
school districts, colleges and universities, cities, counties, government agencies
and corporations.
EDU had aggressive sales goals for their software offering. They knew that
in order to move their prospects along in the sales cycle they would need to speak
with prospects directly and invite them to an online demonstration of the Print
Shop Pro software program. EDU did not have the time or internal resources
to conduct a nationwide outbound calling effort. They needed the services of
a professional lead generation firm that could speak directly to these mid-level
decision makers.
EDU hired B2B to conduct an aggressive outbound calling campaign to reach decision
makers at school districts, colleges, universities, cities, and counties nationwide. The
goal was to determine if the organization had an in-plant print shop, and if so,
what process they were using to manage their print shop operation. If B2B determined
that the prospect was qualified, they were to introduce Print Shop Pro, uncover
pains, share benefits and get the decision maker to agree to a 30-minute online
product demonstration.
B2B was able to begin generating “pre-qualified” sales opportunities
from the first day of calling. B2B has been working with EDU since 2002 and
has been an integral part of their sales effort. All new business opportunities
come exclusively from B2B efforts.
Skyline Displays enters fourth year with B2B
Trade shows are a huge part of a company's marketing efforts. They provide the
opportunity to meet with customers face-to-face, tout their newest offerings, conduct
hands-on demonstrations with prospects and check out what the competition is doing.
However, creating a well-designed trade show exhibit with attention grabbing graphics
and effective messaging is both an art and a science. Skyline is the absolute leader
in the industry.
B2B began working with Skyline San Diego four years ago to assist them in reaching
marketing executives responsible for trade show activities. It is difficult to stand
out from the crowd in this highly competitive arena with exhibit providers both
inside and outside of the United States.
From the first day of calling, B2B has been providing Skyline with a steady stream
of pre-qualified sales leads. Because of the success in San Diego, B2B now works
with select Skyline Dealers nationwide.
Leading Provider of Information Capture Solutions Retains B2B to Bring Their Multiplicity
of Offerings to the Marketplace
A true pioneer in solutions that accelerate the scanning, viewing and printing
of high-resolution document images, this organization has been the leading innovator
in the conversion of unstructured documents and data into reusable electronic business
information since 1985.
In order to keep their focus on their commitment to continually bring new and improved
solutions to the market, this industry leader needed to outsource their cold calling
to a company that could handle the rigors of generating pre-qualified sales leads
for a nationwide network of resellers.
Not only did B2B have to learn the intricacies of data capture, they had to learn
the benefits of a plethora of specialized products and services. After an intensive
training program, B2B was able to begin generating leads from a variety of markets
within just a couple of days. What started as a “trial program” has
become an ongoing partnership in success.
EIM Solutions Provider Partners with B2B
The worldwide leader of employee Internet management (EIM) solutions partnered with
B2B to conduct a nationwide lead generation campaign. This high-tech client was
looking for a marketing company to provide their channel partners with pre-qualified
leads so they could stay focused on closing sales. They also needed a company that
could get up to speed quickly on their industry and products.
Graduates of B2B's High Tech University were assigned to the campaign and contacted
CIOs, CTOs, IT Directors and IT Managers in the manufacturing, financial, healthcare,
hospitality, media, retail and transportation industries. Their task was to generate
interest in the client's free 30-day demo software, which enables businesses to
monitor, report and manage how their employees use the Internet.
The B2B team was able to quickly learn the technical aspects of the EIM industry
and the client's products, and translate that knowledge into a successful campaign.
B2B also profiled prospects, referred prospects to the client's web site and sent
product emails for the client. B2B provided a steady stream of pre-qualified leads
for the client's channel partners, proving a B2B lead generation campaign to be
a lucrative marketing effort.
Advanced Medical Reviews Uses B2B to Uncover Sales Opportunities
As an integrated medical review company, Advanced Medical Reviews delivers services
to diverse managed care and workers' compensation clients including insurance companies,
TPA, IPA, Medical Groups, MSO, PPO, HMO, and other managed care organizations. They
needed to partner with an outbound calling company that could learn their market
and be proficient at speaking with decision makers in this highly specialized arena.
While Advanced Medical Reviews is the leader in delivering a single source solution
for managed healthcare administration needs, they needed help in getting their message
out. B2B had to learn the specifics of medical review services such as independent
medical review, workers compensation, medical evaluation, and utilization review.
Day one, B2B began generating solid sales opportunities. This partnership allows
Advanced Medical Reviews to stay focused on their core competency while B2B continues
to bring their message to the marketplace.
Recognized Leader in Risk Management Solutions Chooses B2B for Complex Calling Campaign
A nationwide leader in helping pharmaceutical, biotechnology, medical device, and
consumer health companies demonstrate the safety of their products chose B2B to
conduct their outbound calling campaign. They needed a company that could contact
high-level and hard-to-reach executives.
After an intensive training program, B2B was ready to speak with organizations in
the medical marketplace about a comprehensive pharmacovigilance solution for clinical
trial safety, post-marketing safety monitoring, and risk management programs.
This highly specialized calling campaign required an astute Marketing Representative
that could learn to speak the lingo and uncover sales opportunities. B2B remains
an active part of the sales and marketing team providing a steady stream of pre-qualified
sales leads.
B2B Generates Qualified Leads for Laser-Based Dental Solutions
This leading dental laser company wanted to speak with dentists in all of North
American and share with them how dental lasers are elevating the standard for dental
care. Because they did not have the internal resources available, they needed a
trusted partner that could speak to dentists one-on-one and educate them on the
benefits of laser dentistry.
After an extensive training program on the many benefits of laser dentistry, the
B2B Dental Marketing Reps got on the phones. They began sharing how dental lasers
can significantly improve patient care and increase revenues in the practice. In
many cases the B2B Rep had to answer detailed questions with regard to specific
procedures in various specialties in order to secure an appointment. The B2B team
was able to begin generating truly qualified leads immediately.
Retail Management System Leader Uses B2B for All Their Marketing Needs
In the summer of 2000, B2B began a partnership with the leader in the retail management
system market. This client was looking for a direct marketing firm that could work
seamlessly with their in-house and remote sales team. They wanted a group of Marketing
Representatives that could speak with C-Level executives at multi-million dollar
retailers.
B2B was hired to conduct a variety of marketing initiatives, including:
- Ongoing lead generation campaigns
to introduce new products as well as present updated features and product improvements
for existing products.
- Trade show invitations and follow-up
- Webinar/Seminar invitations
- Information gathering campaigns
- Literature fulfillment for prospects
requesting more information and materials
- Fielding of Inbound calls
- Website inquiry follow-up
As with all of their clients, B2B Marketing Representatives see themselves as an
essential part of the companies they represent. Those assigned to this client have
so thoroughly learned the company's philosophy and products that the prospects and
clients assume they have reached the client and are interacting with the company's
in-house staff. The client's toll-free line for receiving inbound calls is pointed
to B2B's site where a team of Marketing Representatives - highly trained in the
company's products and services - skillfully handles each call. Inquiries and requests
that come through the client's web site are automatically forwarded to B2B via email.
Marketing Representatives then follow-up with the contact and collect additional
information before distributing the leads via email to the appropriate client sales
channel.
B2B ensures that all marketing messages are consistent and that the sales and marketing
process remains synergistic through our Closed Loop Lead Management process.
The client considers B2B to be an integral part of their team and says, "The
quality of the leads B2B has generated for us has been outstanding. It's a pleasure
to have them as part of our team."
B2B Delivers Consistent Results for Aftermarket Glass Software Provider
B2B implemented a telesales campaign for a leading provider of comprehensive software
and printed materials on aftermarket glass pricing and installation. B2B Marketing
Representatives contact auto glass repair and replacement shops around the U.S.
and sell the client's latest software and catalogs. The Marketing Representatives
working on this campaign are completely versed in all of the client's products and
services allowing them to pursue cross-selling opportunities and generate additional
leads that otherwise might not have materialized.
B2B acts as a critical sales channel for the client, marketing and selling new products
as they are developed. As new products are introduced, B2B actively monitors all
aspects of the campaign and makes any necessary adjustments. B2B has delivered consistent
results for this client since the fall of 2002 - a testament to B2B's dedication,
professionalism and experience.
B2B Helps Major California University Grow Their Extension Class Registration
Certificate Programs allow adult students to carry on with their work and home life
while furthering their education. Whether on campus or online, adults can advance
their careers or learn the skills necessary to change their career through university
extension programs.
This highly respected institution chose B2B to help them grow their extension programs
through an outbound calling program. They felt that candidates needed to hear first
hand what is involved in returning to school or earning a Certificate. Questions
needed to be addressed that could not be answered in course catalogs or on the website.
B2B successfully assists in filling all classes each quarter. It is a win-win situation
for the university and potential students.
B2B Provides Professional Telesales Team for Public Notification Compliance Software
Provider
The nation's premier provider of public notification compliance services for the
water industry partnered with B2B for a nationwide telesales campaign. This professional
service organization was formed to assist community water systems with the development
of their Consumer Confidence Report (CCR). B2B assigned professional Marketing Representatives
to this campaign with the knowledge and skill to have meaningful conversations with
decision makers, expertly discuss product features and benefits, answer questions,
overcome objections and close sales. B2B Marketing Representatives assigned to the
campaign contacted water facility superintendents around the nation and sold the
client's CCR software and services. The lucrative results delivered by B2B resulted
in the extension of the campaign.
The client credits B2B with their success and says, "B2B provided us with a
market presence that we could not have otherwise afforded. Moreover, as a result
of our dedicated B2B telesales staff, we experienced a favorable return-on-investment
within four months."
Leading eDiscovery Provider Partners with B2B to Speak to the Legal Market
While this industry leader has dominated the market in eDiscovery technology and
methodology for over 20 years, there were still thousands of legal professionals
that needed to be educated on the value of an integrated eDiscovery solution. They
turned to B2B for help. Within a matter of days, B2B’s Legal Marketing Reps were
speaking with lawyers in corporate legal departments and law firms nationwide and
sharing the benefits of how a fully integrated eDiscovery solution could significantly
reduce cost, time and risk.
Because the B2B calling team was already familiar with the litigation process, they
were able to create interest and begin generating qualified leads the first day
of outbound calling.
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