The dictionary defines Methodology as “a set of methods, principles and rules for accomplishing a mission.”  At B2B our mission is to help our clients grow their businesses and expand their market share through strategically designed outbound calling campaigns.  The methodology we employ to accomplish this mission is called Cold Calling With Class™. 

Cold Calling With Class™ is a culmination of best practices for conducting outbound calling that have been refined and perfected over the past 10 years.  Because our professional outbound callers use this proven Cold Calling With Class™ methodology, they are able to generate immediate and on-going results. 

In order to become Cold Calling With Class™ Certified, our outbound callers must participate in a series of educational programs that include class room style training sessions, workshops, one-on-one mentoring and role play activities.  Cold Calling With Class™ Certified Marketing Reps are skilled at having meaningful conversations with all levels of decision makers.  They have proven techniques to get past gatekeepers, effec­tively handle frequently asked questions, overcome objections and deliver a benefit-centric message.  In addition, they are fluent in all areas of outbound calling including proper telephone etiquette, suitable business acumen and maintaining of a positive and upbeat attitude.

Our Certified Industry-Specific Marketing Reps are further trained in the terminology and solutions specific to the industry they represent.  For example, Medical Marketing Reps are fluent in products and services used in hospitals, clinics, laboratories and medical practices.  Retail Marketing Reps are trained on point of sale, supply chain and e-commerce solutions.  High Tech Marketing Reps are comfortable presenting ERP, security and internet solutions.  Legal Marketing Reps know the many features and benefits of practice management, e-discovery and document management. Continuing education programs ensure our Marketing Reps stay up-to-date on the latest techniques, compliance requirements, products and services.
 
Whether the outbound calling campaign is to generate and qualify new prospects, enhance customer relationships, conduct marketing surveys or invite participants to events, our Cold Calling With Class™ methodology ensures the best possible results.