Below are some of the most frequently asked questions we get about our event services. If you have a question that is not answered below, please email info@biz2bizmarketing.com and we'll be happy to answer you.
Why outsource our invitation calling?
How long does it take to get a campaign started?
How long will it be before you begin registering attendees?
What are the Top Ten Tips for ensuring a successful event?
How do you get trained on the benefits of attending our event?
Do you provide documentation on all calls?
Can you provide a prospect list?
Do your Marketing Representatives use a script?
How do you charge?
Why outsource our invitation calling?
Because it makes good business sense. It is more effective and in the long run can cost considerably less than doing it in house. In-house salespeople are far too expensive and they don't typically do enough calling to get a sufficient amount of attendees to your events. By outsourcing invitation calling you will have a focused, consistent effort that will generate attendees.
How long does it take to get a campaign started?
Not long at all. However, it is essential to start an invitation campaign well in advance of the actual event. This will help ensure that the prospect's calendar is not yet full. In addition, sufficient time is needed to establish a strategic plan, conduct a thorough training session, craft effective voice mail and live presentation messages, and complete a role-playing session. We want to make sure we are completely ready when we "go live." It's best to get things started at least 6 weeks in advance.
How long will it be before you begin registering attendees?
In most cases we can begin registering attendees the very first day of outbound calling. Obviously, this depends greatly upon the market we are trying to penetrate, the individual we are trying to reach and the level of qualification necessary.
What are the Top 10 Tips for ensuring a successful event?
- Plan ahead! Give plenty of time to be successful!
- Invite the right people.
- Schedule the event for the right time for your audience.
- Create a compelling invitation - make it sizzle.
- Invite each guest via a personal telephone call.
- Have a dynamic speaker.
- Have a topic that is on the minds of your audience.
- Streamline the registration process -- make it easy.
- Send confirmation emails immediately after people register.
- Make reminder calls the day before the event.
How do you get trained on the benefits of attending our event?
We can typically get ample training in just a few hours. We will provide you with a training session workbook to ensure we get all the information we need about the event. Training can be done on site or via conference call.
Do you provide documentation on all calls?
Absolutely. We will provide you with information about every call that was made and provide you with daily registration lists. Comprehensive reports are provided weekly showing the results of all the calling activity. And, we even have a weekly telephone conference call with you to discuss results and strategies.
Can you provide a prospect list?
Yes. A quality list is one of the most essential components of a successful event campaign. B2B is an authorized Dun and Bradstreet List Broker. We can research, select and license a list that meets your prospect criteria, or append your existing list with key contact information. We can also assist you in obtaining quality lists from publications and associations.
Do your Marketing Representatives use a script?
We design and follow a script as a guideline only, to ensure we cover all the information and present all the facts about the event. However, we don’t read the script and sound robotic. Our Marketing Reps are skilled conversationalists. They know how to present the value of attending an event and can convince qualified prospects to attend.
How do you charge?
Like most service organizations, we charge by the hour. Our fees are based upon several criteria including:
- The number of prospects to be contacted
- The anticipated length of the call
- The time required to complete the registration process
- The timeframe in which the campaign must be completed
A flat fee is charged for script writing, training, and database set up and management.
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