Full Day Event from 10:00 am to 4:00 pm

Seminar
10:00 am to 12:30 pm

In this segment you will learn the mindset of Cold Calling with Class™. Discover new strategies that will immediately awaken your prospect's interest and place you in conversations that lead to more business opportunities.

A Check-up from the Neck-up
Get the right mindset. Learn to believe in yourself and your product or service.

Apply Vertical Thinking - Identify your Target Market
Understand vertical marketing and be prepared for any conversation.

Catch their Attention!
You've only got 15 seconds. Use it or lose it.

Make Every Call Count
Know the differences between discovery, qualifying and prospecting.

Master the Key to Opening up Gatekeepers
Without their help you'll be left out in the cold!

Qualify your Prospect in the First 60 Seconds
Asking appropriate questions will move you both in the right direction.

Hit the Hot Buttons of Pain, Fear and Gain
Find out why people buy and what to say to grab their attention.

Create Scripts for Every Prospect
One script does not fit all.

Become Skilled at Overcoming the Top 5 Cold Calling Objections
I'm not interested. I'm too busy. I don't have a budget. Just send me some information. I'm not the right person.

Conquer the Fear of Silence
You don't have to do all the talking.

Always Agree to a Next Step
Keep it moving in the right direction.

Script Writing Workshop
1:30 pm to 4:00 pm

Nothing creates call reluctance like the fear of rejection and the anticipation of being inadequately prepared to handle questions and objections. In this hands-on workshop you will be guided through the process of assembling your own Prospecting Playbook™. You will learn the key components to being prepared to handle any conversation with confidence and class. In addition, you will walk away with an effective script and the tools necessary to prepare additional scripts for all your products and vertical markets.

This three-part workshop will cover:

How to Tap the Power of Vertical Marketing
Understand vertical marketing
Define potential markets
Identify market decision makers
Create industry specific presentations

How to Create a Prospecting Playbook™
Probing Questions that get answers
Turnarounds that put you back in control
Responses to Frequently Asked Questions
Strategies for overcoming objections
Designing voice mail messages that get return calls

How to Craft a Winning Script
Secrets to a powerful introduction
Grabbing the prospect's attention
Making the presentation benefit-centric
Finding the pain
Creating a strong "call to action"

Seminar Materials
All attendees will receive a Certificate of Completion along with a detailed, comprehensive Cold Calling with Class™ Workbook containing many of the tips and techniques presented during the seminar and workshop. The Workbook will serve as a reference guide and enable you to put the strategies you learn into action.

Cold Calling with Class™ Main
Cold Calling with Class™ FAQs
About the Speaker